Kanika Sethi is an award-winning Creative Director (Art) and Designer based in Delhi, currently working as the Design Lead, Beverages with Pepsi India. With over 2 decades of experience in the advertising and design industry, she has led creative work for some of the country’s most prestigious brands including Paytm, OPPO Mobiles, Audi, Nike, Indigo, Incredible India, Mondelez, HUL, Spykar, Red FM, Hindustan Times, and Pernod Ricard — to name a few.
Kanika began her career at Ogilvy Delhi and has since brought her creative vision to leading agencies such as Rediffusion Y&R, Wieden + Kennedy, Ogilvy Mumbai, and Scarecrow Communications.
Deeply passionate about art and visual storytelling, she constantly explores diverse design disciplines — from typography and branding to illustration and animation. Her work is often defined by bold colours, striking patterns, and a strong sense of visual narrative.
For projects and collaborations, please reach out to me at kanikasethi.20@gmail.com.