Piracy continues to be a major threat to the film and entertainment industry. To raise awareness and spark a conversation around the issue, I conceptualized and designed a set of Anti-Piracy Posters for 70mm — a company committed to protecting creative content.
The posters were built around a smart, simple central idea — using the concept of a carbon copy to represent how piracy dilutes originality. Each poster visually reinforced how a pirated version is never quite the same — it’s just a poor copy of the real thing.
With minimal, impactful design and sharp messaging, the campaign aimed to make people think twice — positioning piracy not just as illegal, but as creatively and culturally damaging.
