ONAM
For Onam 2025, 7UP celebrated Kerala — its biggest market — with limited-edition festive designs inspired by the spirit of Onam. The project reimagined iconic cultural elements like the Vallam Kali boat race, Sadhya feast, traditional dance, and tiger motifs through a bold, graphic visual style using 7UP’s signature refreshing color palette. The final key visual brought these elements together in a dynamic composition that subtly formed the 7UP identity, blending tradition with a modern brand aesthetic.
As Project Lead, I oversaw the creative direction, coordinated cross-functional teams, and ensured the successful execution of the campaign from concept to final delivery.
DURGA PUJA
For Durga Puja 2025, 7UP celebrated the spirit and vibrancy of one of India’s most iconic festivals through a bold, festive visual identity. Inspired by traditional Puja elements like dhak performances, sindoor khela, pandal culture, and festive gatherings, the campaign reimagined these cultural moments in a modern, graphic illustration style using 7UP’s signature refreshing color palette. The final artwork blended tradition with a contemporary brand aesthetic, creating a lively and unmistakably 7UP celebration of Durga Puja, while I led the project end-to-end by aligning creative, design, and production teams to successfully bring the campaign to life.
