Absolut Vodka is one of the most iconic brands in the world. This is one of the posters that was designed for an Absolut exhibition in Sweden which showcased the works of great designers like Warhol, Keith haring and other artists.
ABSOLUT INDIA CELEBRATION
In India, alcohol and firecrackers are both powerful symbols of celebration — often going hand in hand during festivals, weddings, and moments of joy. Inspired by this cultural connection, I designed this Absolut label using visual cues from traditional firecracker packaging.
The artwork draws from the bold, vibrant, and kitschy aesthetic typically seen on cracker boxes — a style deeply rooted in Indian street art and popular culture. This design reimagines that visual language for a premium space, turning a local cultural reference into a bold, collectible piece.
A tribute to Indian celebration culture — loud, proud, and full of sparkle.
