Blenders Pride, one of India’s leading whisky brands under Pernod Ricard, has long been associated with style, sophistication, and bold self-expression. The Blenders Pride Fashion Tour — held annually in Delhi and Mumbai — brought these values to life through a celebration of fashion, luxury, and individuality.
I was involved in the execution of the campaign, contributing across stages — from designing the layouts to supervising the final shoot. The goal was to create a seamless visual identity that reflected the brand’s premium positioning and the glamour of the event.
The result was a cohesive campaign that captured the spirit of the tour and reinforced Blenders Pride’s connection with contemporary Indian fashion.
