Mornings can be a battlefield for mothers trying to feed their kids something both healthy and tasty. Bournvita Biscuits tackled this challenge head-on with the launch of their new Banana & Oats variant — a perfect blend of nutrition and flavor.
This launch film was created to introduce the new offering in a relatable, emotionally resonant way. I conceptualized the core idea with my writer and collaborated closely with the director to bring it to life — right from scripting to supervising the shoot and post-production.
The result: a heartwarming film that not only introduced a new flavour but positioned Bournvita Biscuits as a trusted morning ally for parents.