As one of India’s leading health drinks for children, Cadbury Bournvita has always championed inner strength and all-round development. This campaign was crafted to visually communicate that message — highlighting both physical and mental resilience in a compelling way.
I led the design of the print campaign, ensuring the visual language was bold, inspiring, and aligned with the brand’s core values. In addition, I supervised the shoot and played an active role in the execution of the film — from pre-production to post — to ensure consistency across platforms.
The campaign delivered a powerful, unified narrative that celebrated the everyday strength of young achievers.
