In India, women often put their families' needs before their own — especially when it comes to their health. HIM was a powerful initiative by Philips aimed at addressing this imbalance by encouraging husbands to take on one household chore, giving their wives the time — and the reminder — to perform a breast self-exam.
I contributed to the execution of this idea, collaborating with the creative and production teams to bring the campaign to life across platforms. The initiative struck an emotional chord and sparked important conversations around shared responsibility and preventive healthcare.
HIM was widely appreciated and went on to be shortlisted at Cannes, standing out for its relevance, simplicity, and impact.
