In India, a significant number of students suffer from anxiety and depression — much of it rooted in academic pressure. Often, this pressure stems from parents who place marks above all else, unintentionally overlooking their child’s unique talents and passions.
With this social experiment, Bournvita — a leading health drink for children — set out to challenge that mindset. The film aimed to spark a larger conversation, encouraging parents to recognize and celebrate their child’s individuality, not just their report card.
I conceptualized the idea and collaborated closely with my writer and team to bring it to life — from narrative structure to execution. The film resonated deeply, receiving widespread appreciation from parents across the country and reaffirming the brand’s commitment to the emotional well-being of children.
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