This print campaign was conceptualized to promote India’s rich and diverse wildlife tourism under the Incredible India banner. The objective was to move beyond traditional imagery and create a visual narrative that captured the mystique, grandeur, and uniqueness of India’s wildlife heritage.
I led the design and execution of the campaign — crafting layouts that balanced striking visuals with minimal, evocative copy. The campaign featured the extraordinary photography of Karen Knorr, whose surreal and majestic images brought a distinct artistic depth to the narrative.
Together, the concept and visuals created a powerful invitation to experience India’s wilderness in a way that was both culturally rich and emotionally stirring.
