The Indian Himalayan Region (IHR) spans across 10 breathtaking states — from Jammu & Kashmir and Himachal Pradesh to Sikkim, Arunachal Pradesh, and West Bengal — each offering its own unique slice of the Himalayas.
Faced with budget constraints that ruled out on-location shoots, I conceptualized an innovative solution: a stylized stage show, almost operatic in nature, that brought the grandeur of the Himalayas to life through set design, performance, and storytelling. This theatrical approach allowed us to dramatize the diversity and beauty of the region in a controlled yet visually rich environment.
The result was a visually arresting campaign that captured the essence of the Himalayas in an unexpected, imaginative way — turning limitations into a powerful creative opportunity.
