This campaign was created to reshape perceptions of India in the aftermath of the Nirbhaya incident — a time when safety concerns had cast a shadow over international travel to the country. Through this series, we aimed to highlight the genuine warmth, hospitality, and ease of travel that India offers to visitors from around the world.
The visuals and messaging focused on real moments of connection — smiles, shared experiences, and the everyday kindness that defines the Indian spirit.
I led the design and execution of the ads, crafting layouts that were both visually inviting and emotionally resonant. The campaign sought to reaffirm India not just as a destination of beauty and heritage, but as a place where travelers are truly welcomed and cared for.
