A unique series of QR Standee designs inspired by the rich visual identity of Indian cities. Each standee captures the essence of a place — from architectural motifs to people, food & local crafts — blending functionality with storytelling. I led and supervised the design development, ensuring each piece stayed true to its cultural reference while maintaining scannability and brand relevance.
A curated collection of hand-lettered interpretations of the phrase “Paytm Karo”, designed as a versatile asset library for the brand. The idea was to create a dynamic range of typographic expressions that could be deployed across platforms — from social media and internal communication to merchandise and brand campaigns.
