This limited edition packaging was created for Rajrasa, the premium variant of Indian mouth freshener Pan Vilas from the house of Godfrey Phillips India.
Rooted in tradition yet designed for a luxury audience, the concept celebrated the rich cultural heritage of India through intricate, hand-painted visuals. I was involved in every stage of the project — from ideation and conceptualisation to art direction and final execution. The goal was to elevate the experience of a traditional product through craftsmanship and storytelling.
This project was not just a design challenge but a deeply rewarding journey — one that blended art, culture, and premium packaging in a truly memorable way.
