Red FM, one of India’s leading radio networks, is known for its bold, irreverent voice and its tagline, Bajaate Raho. For the launch of seven new radio shows, Red FM wanted 7 print campaigns that reflected this tone — taking playful, thought-provoking digs at societal stereotypes and norms.
Each show had a distinct theme, but they were all united by a common spirit: to challenge conventions with wit and relatability.
I contributed to the ideation of the overall campaign and led the design of the layouts. I also supervised the shoots and post-production, ensuring each visual captured the quirky, fearless personality of the brand while staying true to the unique essence of each show.
The result was a bold, cohesive print series that sparked laughs — and a little introspection.
Here is some of the work done.
