Tea has always been more than just a beverage — it’s a ritual, a moment best shared with others. In a world where technology is rapidly replacing human interaction, Red Label set out to remind people of the irreplaceable warmth of human company.
This film, conceptualized as a social experiment, brought that message to life in a thought-provoking way. While the core idea wasn’t mine, I was actively involved in shaping the narrative, contributing to the writing, and collaborating closely with the director and my writer to see the project through — from pre-production to post.
The result was a powerful, emotional film that resonated with audiences and reinforced Red Label’s brand philosophy: Swad Apnepan Ka.