In India, women are often the silent pillars of strength — caregivers who tirelessly look after their families, often at the cost of their own health. On Women’s Day, Bournvita Women set out to deliver a powerful reminder: a woman’s well-being is just as important as those she cares for.
This film was created to honor that insight and encourage women to prioritise their own health. I contributed to the ideation of the campaign and worked closely on the execution of the film, ensuring the message was delivered with authenticity and emotional impact.
The result was a heartfelt narrative that resonated deeply with audiences, reinforcing Bournvita Women’s commitment to strength — inside and out.