At a time when sending large email attachments was a new and exciting feature, Yahoo Mail wanted to highlight this functionality in a simple yet memorable way.
We created a print campaign for Yahoo Attachments, using clever visual metaphors to communicate the power and ease of sending heavy files through Yahoo Mail.
I conceptualized the idea and executed the entire campaign — from visual development to final layouts. The result was a clean, impactful series that brought attention to a key product feature in a way that was both fresh and engaging.
